John Ternus, Apple’s newly appointed CEO, is diving headfirst into the deep end with a major gamble on the company’s first folding iPhone. Just two weeks into his new role after Tim Cook’s departure, Ternus took the stage on Wednesday, revealing features that he described as “fluid and completely intuitive.” He made it clear that this design was inspired by the iPad but noted that the folding aspect resembles “two phones stuck together,” making a larger screen feel significantly smaller.
Now, here’s the scoop: Ternus isn’t just some new face at the helm. He was directly involved in developing this foldable iPhone during his years as a senior executive at Apple. His promotion, as pointed out by Ben Wood, chief analyst at technology research firm FDM, seems to be a move carefully orchestrated by Apple. “Nothing happens by accident at Apple,” he emphasized.
However, the stakes are high. Critics are voicing concerns that this new foldable iPhone could end up being nothing more than a pricey accessory in Apple’s lineup, offering prestige but not substantial growth. Remember the Vision Pro headset? Priced at a whopping $3,699 (£2,729), it didn’t exactly fly off the shelves. Wood speculates that this foldable could either spark interest or fizzle out, predicting that sales might only capture about 4% of the total smartphone market over the next decade, according to data from FDM.
The iPhone has been Apple’s cash cow year after year, and despite recent claims that the latest model is more sought after than ever, the pressure is mounting. Ternus has to deliver. The most recent iPhone launch was hailed as a success, but with expectations riding high, can this folding device keep the momentum going?
As we look at the landscape, it’s clear that Ternus is betting big on this innovation. Apple fans are no doubt hoping it pays off, but only time will tell if this gamble leads to a new era for the iPhone or ends up being just another expensive novelty.
Kaynak: Orijinal Haber
Apple’ın yeni CEO’su kırılmayan iPhone’a bold bir adım attı. Bakalım bu “iki telefon yapıştırılmış gibi” tasarım iş yapacak mı? Heyecanla bekliyoruz!