Ella, a 24-year-old with a shopping habit that spiraled out of control, once spent a staggering £700 a month as soon as her paycheck landed in her account. You might relate to this; it’s late, you’re feeling a bit down, and those tempting online ads start popping up. Ella would often find herself purchasing items on TikTok or Instagram when she was “tired” or “bored.” It wasn’t just a casual habit; it became a way to cope with her feelings, especially as she struggled to move out of her family home, feeling trapped by her finances. “If I still wanted it, I would buy it, but more often than not, I’d find the urge had gone,” she recalls, noting how the excitement of the purchase would fade quickly, leaving her feeling guilty instead.
Horrified at how her spending had maxed out her £2,500 overdraft, she was “always broke.” The rush of opening new parcels was like a high, but the dopamine hit would soon die down, returning her to the same cycle of wanting to buy more. Ella decided enough was enough, and she managed to cut her spending by about 60%. Some people have deleted shopping apps from their phones to curb unnecessary spending, and Ella did something similar by planning her days meticulously. She began bringing a packed lunch to work and bought her train ticket in advance to avoid spontaneous spending. “This basically put me in a habit of not spending a single thing,” she claims, realizing that the more she pre-planned, the less she craved to spend money.
The UKAT Group, which operates addiction treatment centers, has noted a rise in shopping addictions, with a staggering 90% of those seeking help being women. They identify various signs that might indicate a shopping problem, such as an immediate mood boost after making a purchase, followed by feelings of guilt or shame. Some people even find themselves lying to loved ones about their spending habits or ending up with homes filled with items they don’t need or use. Ella felt trapped in this cycle, knowing that her home was cluttered with things she had bought, but never used. “I would buy pretty much anything that was trending,” she admits, highlighting how easy it is to get swept up in online shopping culture.
The pressure from online retailers can be overwhelming, with “pop-ups” urging customers to make purchases and alternative payment methods like Buy Now Pay Later making it even easier to overspend. As Ella shares her story, it highlights a growing concern among many about the impact of late-night shopping and impulse buys. The BBC has reached out to Meta, which owns platforms like Instagram and TikTok, for comments on the issue. It’s a topic that resonates with many, and you might find yourself wondering if you’re also affected by these shopping habits.
Bakalım bu konudaki mücadeleler devam edecek mi? Ella’nın hikayesi, belki de birçok kişinin yaşadığı gizli bir savaşı gözler önüne seriyor. Gelişmeleri takip ediyoruz…
Kaynak: Orijinal Haber
