In a world where online gaming has become a central part of many people’s lives, a concerning trend has emerged: publishers shutting down servers for games that players have already paid for. This alarming practice has sparked a movement known as Stop Killing Games, initiated by American YouTuber Ross Scott in 2024. This campaign is challenging the industry’s right to turn off game servers and render them unplayable. In January, Stop Killing Games submitted a petition with nearly 1.3 million signatures to the European Commission, which led to a public hearing in the European Parliament in April. What started as a digital rallying cry is now gaining traction within one of the EU’s most influential institutions.
Scott’s campaign was ignited by a shocking announcement from Ubisoft, a major gaming studio, which declared it would be shutting down the online-only racing game The Crew in 2024. This game, which had attracted over 12 million players during its lifespan, would no longer be accessible due to “upcoming server infrastructure and licensing constraints.” For players like Chemicalflood, who had invested nearly a decade into The Crew, this decision felt deeply personal. “I was around 18 at the time of the launch – it was a big part of my adult life growing up,” he recalled. “It was a great escape from hardship at the time, so it has always been something special to me.” He emphasized how The Crew became a cherished experience he shared with his children, exploring its virtual version of the United States together. “The shutdown itself wasn’t upsetting,” he said, “but how they handled it was the kick in the teeth.”
For Chemicalflood and countless others, the core issue wasn’t merely that Ubisoft ended support; it was the complete loss of access to a game they had grown to love. This announcement caught the attention of Scott, known online as Accursed Farms, who had been discussing ownership issues in gaming for years. “I just hate seeing creative works effectively destroyed,” he expressed passionately. He quickly launched the Stop Killing Games campaign, highlighting the devastating impact when “every copy of that game that’s ever been sold has been disabled, and no one on the planet can run it.”
Another gamer, Whammy4, who founded the fan community The Crew Unlimited, likened the shutdown to “someone just breaking into your home and stealing your bike or your car.” He elaborated, “You buy a physical copy of a game, you bring it home and install it, you play it for some amount of time. Then all of a sudden the publisher completely destroys all copies of the game worldwide, including yours.” The frustration is palpable: “No refunds, no actual heads-up at the time of purchase, and nothing you can do to keep it at all.”
Ubisoft has defended its stance in court, arguing that players only purchased a license to use the game, not full ownership rights. They contended that players had been warned that online services would not last indefinitely. A class-action lawsuit brought forward by two The Crew players in California was dismissed in June 2025 after the plaintiffs withdrew the case. The larger gaming industry has also pushed back against the campaign, with Video Games Europe—representing large publishers—asserting that shutting down online services “must be an option” when games become unprofitable. They cautioned that some proposals from Stop Killing Games could significantly inflate the development costs of online-only games.
Scott clarified, “In no way are we asking companies to keep servers running or services going; they can end it any time they want.” The crux of the matter, he and other campaigners argue, is that game shutdowns should be handled “responsibly,” with publishers creating “end-of-life plans” to ensure players can continue enjoying the game offline or by providing tools to keep it running.
While The Crew may have sparked the fire for Stop Killing Games, numerous other games have faced similar fates. The issue has grown more urgent as the industry increasingly relies on online-dependent “live-service” games. For instance, in May, Sony announced it would cease support for the multiplayer title Destruction AllStars. Just weeks after its launch, Sony’s live-service shooter Concord went offline due to low player engagement, although refunds were issued to customers.
Joost van Dreunen, a professor of games business at NYU Stern, pointed out that unlike traditional media, many games foster communities and online interactions. “Games, especially live-service games, are more like digital communities and much less so consumable experiences,” he noted. However, maintaining these communities is becoming increasingly challenging in a market dominated by enduring hits like Fortnite and Call of Duty. As player bases dwindle, publishers often opt to shut down servers and move on. “Every new live-service game invents its own demise,” van Dreunen remarked.
The campaign is now being waged on multiple fronts. Alongside Scott, organizer Moritz Katzner and a dedicated team are advocating for the cause. The European Commission is expected to respond to the European Citizens’ Initiative by July 27. Meanwhile, in March, the French consumer group UFC-Que Choisir filed a lawsuit against Ubisoft, contending that players were misled about their purchase’s permanence and that some contract terms were unfair. The case is ongoing, with Ubisoft remaining tight-lipped about ongoing litigation.
In the UK, the government has resisted calls for new legislation, despite a Stop Killing Games petition that garnered over 100,000 signatures and led to a parliamentary debate. Officials stated, “Those selling games must comply with existing requirements in consumer law, and we will continue to monitor this issue.” In the U.S., campaigners are supporting California’s proposed Protect Our Games Act, which would mandate publishers either maintain game accessibility after online support ends or offer refunds. This bill has already passed the California State Assembly and is now under review by the State Senate.
For Scott, the journey from the campaign’s inception to parliamentary debate has been lengthy and exhausting. Yet, he can’t imagine giving up now. The team knows it may take months or even years to see their efforts bear fruit, but the conversation they’ve ignited shows no signs of fading. The future of online gaming and players’ rights hangs in the balance. Will the industry heed their call, or will the shutdowns continue?
Kaynak: Orijinal Haber
